Mark is a Teesside-based brand strategist and business leader with over twenty years’ experience working across the creative, digital and community sectors. He is the Founder and Managing Director of Better, a strategic brand agency established in 2008, where he leads a team delivering brand strategy, design and digital work for organisations across the UK, US and Europe.
Alongside his agency work, Mark has overseen the development of Steady On Your Feet, an innovative falls-prevention platform now used by NHS Trusts and local authorities to support older people to live independently for longer. He also serves as an Export Champion for the Department for Business and Trade, supporting businesses across the region to expand into global markets.
Mark is Chair of the High Tide Foundation, a charity that has provided meaningful career experiences to more than 35,000 young people in Tees Valley. He is an advocate for purpose-led growth, regional skills development and widening access to opportunity.