Riding a bike is cool, however those safety necessities that can save your life, aka helmets, are universally deemed not so popular, especially amongst Gen-Y. Stats generally scare the pants off anyone, and these ones are especially awful; a child suffers a serious head injury every five hours. Yikes.
So in an attempt to combat this, Simon Higby and Clara Prior Knock at DDB thought up the idea of having a novelty helmet in the style of a lego figure’s hair, something fun and quirky which may seem a little like a dress-up game rather than a safety precaution. These guys then worked with design company MOFF to 3D print a prototype, and we’ve got to say, what an ingenious idea!
Check the video below!
By far the best bicycle helmet around. What an amazing idea.
Posted by LADbible on Tuesday, October 4, 2016