BA (Hons) Design & Digital Marketing

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BA (Hons)
DESIGN & DIGITAL MARKETING

COURSE OVERVIEW

Programme Specifications BA (Hons) Digital Design & Advertising UCAS CODE W213 UCAS TARIFF 96 - 112 UCAS Calculator BA (Hons) 3 YEARS

Digital designer, art director, visual communicator, content creator, social media manager, creative advertiser. We believe in shaping visionary digital creatives ready to challenge conventions and inspire change. On this programme you will explore branding, campaign design, social media marketing, content creation, motion graphics, digital advertising, app development and product enterprise. You will be provided with the techniques to build skills in problem-solving, consumer-driven strategy, digital campaigns and social media platforms. You will master tools and techniques that drive modern marketing. The Design & Digital Marketing programme works closely with the Graphic Design programme, in a dynamic, studio environment. Our approach nurtures creativity and innovation, pushing boundaries through cutting-edge design and experimentation. With access to state-of-the-art facilities, industry-standard software, and hands-on mentoring, you’ll create impactful work from day one. Regular live projects, industry speakers, and competition opportunities will enrich your experience, while collaborations and placements build your network and practical expertise. Graduating as part of our supportive creative community, you’ll have the skills, confidence, and portfolio to stand out in the fast-paced world of digital design and marketing.

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This programme will give you skills applicable to all spectrums of the industry including digital design, visual communication, creative advertising, strategy, user experience, app & web creation and account management. Developed directly with industry to ignite the mind of the true creative thinker.

You will develop and refine your skills as a digital designer through branding, digital advertising, campaign and social media marketing, animation & motion graphics, app development and product enterprise. Paired with problem solving, consumer driven strategy, digital campaigns and social media platforms, you will explore the full life cycle of a product or service from concept through to market. As graduates you will leave us primed as innovative practitioners. Developed and working closely alongside our Graphic Design programme, this Digital Design & Advertising course offers digital design, campaign and commercially focused briefs through shared modules

You will have access to a wide range of industry standard equipment and software including a print studio and several large design studios with easy access to a suite of iMacs.

You will be working in a creative community surrounded by fellow designers, image makers, creatives and artists where you will engage in regular workshops, technical demonstrations and critiques with tutors. You will be encouraged to submit to national and international competitions, such as Design & Art Direction (D&AD), Royal Society of Arts (RSA), International Society of Typographic Designers (ISTD) and Creative Conscience. Regular live projects and guest speakers from industry will enhance your portfolio and learning. Collaborative projects and placement opportunities are encouraged during your study to establish yourself as an emerging designer within this growing and fast paced industry.

Collaborative projects and placement opportunities are encouraged during your study to and you will have the opportunity to develop and incorporate other areas into your practice such as photography and 3D design. As you progress through the programme you will have the opportunity to shape and form your design direction - adding specialist skills to your base knowledge. This culminates in your final year where you build your portfolio through independent and self directed projects - developing your individual creative voice as an exciting contemporary designer.

Awards
D&AD Student Award Winner Graphic Design - 2022
D&AD Best of Graduate Portfolio Graphic Design - 2022
Best of Graduate Portfolio - Revelry Distillery, Artist Series - Student Winners
Creative Conscience Awards - Human Rights Category Winner 2021
Creative Conscience Awards - Impact Category Winner 2022
Creative Conscience Awards - Graphic Design Category Winner 2022
Creative Conscience Awards - Mental Health Category Winner 2022
Creative Conscience Awards - Service Design Category Winner 2023
Creative Conscience Awards - Human Rights Category Winner 2024
Creative Conscience Awards – Equality & Justice Category Winner 2024
Creative Conscience Awards – Education & Learning Category Winner 2024

Year One - Design and Digital Marketing Foundation and Orientation
In your first year (Level 4), you will be introduced to the core concepts, skills, and techniques that form the foundation of your design and marketing practices. You’ll explore a variety of mediums, software, and approaches to help you understand the wide possibilities within digital processes required as a digital designer and marketing professional. This year focuses on developing your approach to visual communication and technical ability including, motion, social media, app development, branding and more.

• Creative Processes and Experimentation
• Conceptual Marketing
• Creative Thinking
• Visual Communication
• Design Impact

Year Two - Development and Exploration
Your second year (Level 5) builds on this digital foundation, allowing you to develop more advanced, industry-standard skills and a deeper understanding of the digital sector. You will begin to define your personal direction through live briefs and self-directed projects, while building a professional portfolio that reflects your developing specialism. During this stage, you are also encouraged to seek relevant work experience and internships.

• Advanced Design Production
• Marketing Communication
• Design Specialism & Innovation
• Future Industries

Year Three - Consolidation and Expertise
In your final year (Level 6), you will consolidate your skills, experience, and creative identity as a digital design and marketing professional. Working on self-initiated projects, you will refine your skills and explore your future professional direction. This year provides the opportunity to realise your creative ambitions, demonstrate your digital proficiency work towards an industry role or further study.

• Specialist Practice 1
• Specialist Practice 2
• Professional Futures and Final Show
• Dissertation and Report

Year Four (Optional)
Optional Master of Arts. Develop your creativity even further with a postgraduate study year - https://northernart.ac.uk/masters-degrees/