COURSE OVERVIEW
Programme Specifications BA (Hons) Digital Design & Advertising
UCAS CODE W213
UCAS TARIFF 96 - 112
BA (Hons)
3 YEARS
The BA (Hons) Design & Digital Marketing programme encourages distinctive voices in creative marketing, advertising and digital design. Working collaboratively with our Graphic Design programme you will push the boundaries of digital communication and production. To be a Digital Design and Advertising student from The Northern is to be a digital communicator, a visionary, a social content creator and a digital specialist.
Our programme, promotes changemakers, we rethink what we know, we question what we do, and we challenge the world as we know it, through cutting edge design, through expansive experimentation, through new ideas and through our community. Collectively, as a design studio from the moment our students arrive, we make work that matters.
This programme will give you skills applicable to all spectrums of the industry including digital design, visual communication, creative advertising, strategy, user experience, app & web creation and account management. Developed directly with industry to ignite the mind of the true creative thinker.
You will develop and refine your skills as a digital designer through branding, digital advertising, campaign and social media marketing, animation & motion graphics, app development and product enterprise. Paired with problem solving, consumer driven strategy, digital campaigns and social media platforms, you will explore the full life cycle of a product or service from concept through to market. As graduates you will leave us primed as innovative practitioners. Developed and working closely alongside our Graphic Design programme, this Digital Design & Advertising course offers digital design, campaign and commercially focused briefs through shared modules
You will have access to a wide range of industry standard equipment and software including a print studio and several large design studios with easy access to a suite of iMacs.
You will be working in a creative community surrounded by fellow designers, image makers, creatives and artists where you will engage in regular workshops, technical demonstrations and critiques with tutors. You will be encouraged to submit to national and international competitions, such as Design & Art Direction (D&AD), Royal Society of Arts (RSA), International Society of Typographic Designers (ISTD) and Creative Conscience. Regular live projects and guest speakers from industry will enhance your portfolio and learning. Collaborative projects and placement opportunities are encouraged during your study to establish yourself as an emerging designer within this growing and fast paced industry.
Collaborative projects and placement opportunities are encouraged during your study to and you will have the opportunity to develop and incorporate other areas into your practice such as photography and 3D design. As you progress through the programme you will have the opportunity to shape and form your design direction - adding specialist skills to your base knowledge. This culminates in your final year where you build your portfolio through independent and self directed projects - developing your individual creative voice as an exciting contemporary designer.
Awards
D&AD Student Award Winner Graphic Design - 2022
D&AD Best of Graduate Portfolio Graphic Design - 2022
Best of Graduate Portfolio - Revelry Distillery, Artist Series - Student Winners
Creative Conscience Awards - Human Rights Category Winner 2021
Creative Conscience Awards - Impact Category Winner 2022
Creative Conscience Awards - Graphic Design Category Winner 2022
Creative Conscience Awards - Mental Health Category Winner 2022
Creative Conscience Awards - Service Design Category Winner 2023
Creative Conscience Awards - Human Rights Category Winner 2024
Creative Conscience Awards – Equality & Justice Category Winner 2024
Creative Conscience Awards – Education & Learning Category Winner 2024
You will develop and refine your skills as a digital designer through branding, digital advertising, campaign and social media marketing, animation & motion graphics, app development and product enterprise. Paired with problem solving, consumer driven strategy, digital campaigns and social media platforms, you will explore the full life cycle of a product or service from concept through to market. As graduates you will leave us primed as innovative practitioners. Developed and working closely alongside our Graphic Design programme, this Digital Design & Advertising course offers digital design, campaign and commercially focused briefs through shared modules
You will have access to a wide range of industry standard equipment and software including a print studio and several large design studios with easy access to a suite of iMacs.
You will be working in a creative community surrounded by fellow designers, image makers, creatives and artists where you will engage in regular workshops, technical demonstrations and critiques with tutors. You will be encouraged to submit to national and international competitions, such as Design & Art Direction (D&AD), Royal Society of Arts (RSA), International Society of Typographic Designers (ISTD) and Creative Conscience. Regular live projects and guest speakers from industry will enhance your portfolio and learning. Collaborative projects and placement opportunities are encouraged during your study to establish yourself as an emerging designer within this growing and fast paced industry.
Collaborative projects and placement opportunities are encouraged during your study to and you will have the opportunity to develop and incorporate other areas into your practice such as photography and 3D design. As you progress through the programme you will have the opportunity to shape and form your design direction - adding specialist skills to your base knowledge. This culminates in your final year where you build your portfolio through independent and self directed projects - developing your individual creative voice as an exciting contemporary designer.
Awards
D&AD Student Award Winner Graphic Design - 2022
D&AD Best of Graduate Portfolio Graphic Design - 2022
Best of Graduate Portfolio - Revelry Distillery, Artist Series - Student Winners
Creative Conscience Awards - Human Rights Category Winner 2021
Creative Conscience Awards - Impact Category Winner 2022
Creative Conscience Awards - Graphic Design Category Winner 2022
Creative Conscience Awards - Mental Health Category Winner 2022
Creative Conscience Awards - Service Design Category Winner 2023
Creative Conscience Awards - Human Rights Category Winner 2024
Creative Conscience Awards – Equality & Justice Category Winner 2024
Creative Conscience Awards – Education & Learning Category Winner 2024





























