UCAS CODE W213 Are you looking to leave your footprint in the digital world? This digital advertising and design degree at The Northern School of Art will be a challenge, but will prepare you for the real world of creatives. Designed to produce creative innovators, this course consists of six core areas that includes digital design, strategy, user experience, app design, web design and account management in digital/advertising agencies, all of which will be used throughout your career in the creative industry.
On our digital advertising and design degree, The Northern School of Art students will explore the study of emerging digital design and its application in creative advertising. Developed direct with the industry to ignite the mind of the true creative thinker, you will develop and refine your skills as a digital designer through branding, web design, animation, app development and product enterprise. Paired with problem solving, consumer driven strategy, digital campaigns and social media, you will explore the full life cycle of a product or service from concept though to market. As graduates, you will leave us primed as innovative digital designers, adept to design and lead valuable human-centred design experiences. This unique programme has been developed direct with the industry to fill a gap in the market and develop the next generation of digital and strategic designers. Innovative, future forward content is integrated throughout the programme - fuelled by our connections with industry. The Northern School of Art students will have the creative freedom to experiment with emerging technologies in digital design, from Virtual Reality and Augmented Reality as well as live projects from leading international design and advertising agencies. To name a few, we work with Visualsoft Ecommerce, Luxxlabs, LSM, 88 Design, Boho Zone, Innovation Labs & Narrative.
UCAS CODE W
2019 START UCAS TARIFF
WHAT YOU WILL STUDY
on BA (Hons) Digital Design & Advertising
In your first year (Level Four) you will explore:
• Creative Processes and Visualisation • Digital Design and Brand Communication Production • Advertising Communication and Digital Culture • Digital Design and Narrative
In your second year (Level Five) you will develop:
• Digital Design Production • Digital Design and the User Experience • Advertising Communication and Digital Culture • Digital Design and Advertising Specialism
In your third year (Level Six) you will produce:
• Project Research and Preparation • Dissertation/Report • Final Major Project • Final Show and Portfolio
Programme Leader Olivia joined The Northern School of Art at the beginning of 2017, after working in industry for over ten years. Olivia career began working with a number of leading graphic design and advertising agencies, working with a range of renowned clients with the opportunity to be involved with the design process from start to finish. Olivia’s most recent role in the industry focused on internationalising a design and fitout company. Olivia led the brand campaign in the Middle East, managing a design team and leading international design projects for the hospitality industry. Operating freelance, Olivia developed an online design business to promote local and emerging design practitioners, winning a number of national and entrepreneurial awards. She is a regular guest speaker at Digital Leaders and Woman in Digital and had worked as an enterprise mentor. Olivia’s own practice has a digital focus. She is interested in digital and motion graphics and Olivia’s expertise is in research driven, commercially orientated design. Her keen interest is in the area where design meets business. Olivia’s skills lie in developing the student’s ability to design commercially aware graphic and digital solutions.
This degree is for you if you wish to have a career in:
USER EXPERIENCE DESIGN (UX)
APP & WEB DESIGN
AGENCY ACCOUNT MANAGEMENT
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