Graphics degreee students Kayleigh Robinson, Mac Brown and Birdie Fitzsimmons win Creative Conscience Awards!
BA (Hons) Graphic Design students Kayleigh Robinson, Mac Brown and Birdie Fitzsimmons have all received awards in this years Creative Conscience Awards 2025! The Creative Conscience awards is a scheme for students and recent graduates that “searches for exciting projects that focus on social or environmental impact” and is an opportunity to “to push your curiosity and create the change you want to see in the world.”
This years projects from our students explore social pressures, tackling homophobia and healing through nostalgia. Read on to find out more:
Silver, Graphic Design, Mental Health
Year of Study: 3rd Year
The panic years define your 20s — a decade where “you should have everything figured out”: career, relationships, where you live, and what your future should look like. But behind the filtered highlight reels lies a more honest reality — uncertainty, comparison, and feeling like your racing against an invisible clock. Pressure is a social impact campaign designed to break this cycle, with an alternative publication featuring insights and stories, it is then brought to life through augmented reality and an interactive website. The campaign shares real experiences and challenges idealised success.
Reflecting on her win Kayleigh said; “I’m absolutely thrilled that my project pressure has received a creative conscience award, this one for me was quite personal – as since turning 20 I’ve found balance difficult to maintain while constantly striving to make others proud and defining success on my own terms.”
Silver, Illustration, Social Justice
Year of Study: 2nd Year
Woke Foods, Supermarket Agenda aims to educate those with a fringe knowledge whilst being tongue in cheek with those who don’t want to listen and willingly continue to be hateful. Campaigns tackling these type of social issues aren’t usually presented in this way and aim more to educate, but wanting to poke fun at and highlight how small minded these individuals are whilst playing up stereotypes for the project bridging humour and education. Creating a zine along side posters and positive affirmation tickets, the project aims to show reliance and educate whilst humouring the queer community.
Speaking of winning the award Mac commented “I’m very proud about the project and what it represents and for it to receive recognition it makes me hopeful as well as the doors it may open for me.”
Bronze, Graphic Design, Community
Year of Study: 3rd Year
YRN is a project rooted in the idea of “looking back to look forward”—a reflection on the past as a way to comfort and understand our present selves. The project encourages people from all walks of life to share meaningful snippets from their past, using nostalgia as a tool for connection, healing, and strengthening community.
As part of this project, I’ve developed a full brand identity for YRN and conducted a series of unscripted interviews—raw, honest, and from the heart.
Responding to her win Birdie said “I’m really grateful to have received the Creative Conscience Award for Community. I’m also grateful for the community around me who made it possible, and proud to be surrounded by such diverse and inspiring people. It’s exciting to see my design work recognised in this way, especially as it highlights the positive impact creativity can have.”
If you are interested in studying graphics at degree level make sure you check out our BA (Hons) Graphic Design course today!
