The BA (Hons) Digital Design & Advertising programme encourages distinctive voices in digital communication. Alongside our sister programme, Graphic Design, our projects and programme ethos goes far beyond the atheistic of digital production. To be a designer from The Northern, is to be a digital communicator, a visionary and digital specialist. The world and the way we understand, inhabit and navigate it, are changing and it’s the very nature of this that requires our students to rethink, question and constantly challenge the purpose digital communication serves in society. Our programme, promotes changemakers, we rethink what we know, we question what we do, and we challenge the world as we know it, through cutting edge design, through expansive experimentation, through new ideas and through our community. Collectively, as a design studio from the moment our students arrive, we make work that matters.
This course gives students with skills applicable to all spectrums of the industry including digital design, visual communication, creative advertising, strategy, user experience, app & web creation and account management. Developed directly with industry to ignite the mind of the true creative thinker. If you’re looking for an advanced digital design degree with a commercial focus, that will set you on course for a career in online media, our BA (Hons) Digital Design & Advertising degree is for you.

You will develop and refine your skills as a digital designer through branding, digital advertising, campaign and social media marketing, animation & motion graphics, app development and product enterprise. Paired with problem solving, consumer driven strategy, digital campaigns and social media platforms, you will explore the full life cycle of a product or service from concept through to market. As graduates you will leave us primed as innovative practitioners. Developed and working closely alongside our Graphic Design degree, this Digital Design & Advertising course offers digital design, campaign and commercially focused briefs through shared modules

Awards: Design Impact Award 2021.

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STAFF

OLIVIA WATSON
OLIVIA WATSON
Faculty Leader Olivia joined The Northern School of Art at the beginning of 2017, after working in industry for over ten years. Olivia’s career began working with a number of leading graphic design & advertising agencies and clients. Her most recent roles in the industry focused on internationalising a design and fitout company. Olivia led the brand campaign in the Middle East, managing a design team alongside leading international design projects for the hospitality industry. Operating on a freelance basis, Olivia developed an online design business to promote local and emerging design practitioners, winning a number of national and entrepreneurial awards. She is a regular guest speaker at Digital Leaders and Woman in Digital and had worked as an enterprise mentor. Olivia’s own practice has a digital focus. She is interested in digital and motion graphics .Olivia’s expertise is in research driven, commercially orientated design. Her keen interest is in the area where design meets business. Olivia’s skills lie in developing the student’s ability to design commercially aware graphic and digital solutions.
PAUL CLAY
PAUL CLAY
Lecturer Paul Clay joined The Northern School of Art 2009 after working in industry for over ten years. Paul is currently a senior lecturer, working across both the Graphic Design and Digital Design & Advertising programmes. Prior to joining The Northern, Paul worked for a wide range of design agencies and high profile clients as an in-house senior graphic designer across the North East, bringing with him a wealth of experience upon joining The Northern School of Art. Paul’s current work is occupied with design research and practice, focusing on community history and design for social good. Paul develops his portfolio working with local charities, in both raising awareness and proceeds to challenge social issues and promoting design for change.

CAREER PATHS

This degree is for you if you wish to have a career in:

DIGITAL DESIGN
DESIGN STRATEGY
USER EXPERIENCE DESIGN (UX)
APP & WEB DESIGN
AGENCY ACCOUNT MANAGEMENT
PROJECT MANAGEMENT
ADVERTISING

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